Doorstep Dozen, May 2016

"Now, I am no expert in wine retail, but as a supportive customer of independent merchants, I would offer the following five suggestions which I think would help independent merchants attract more new customers, and retain the old ones:

Make things easy – life is difficult enough. Buying wine should be easy. Make it easy for people to buy wine. Display a small number of recommended wines up front. Package the wine in a way that is easy for people to understand and buy into on a regular basis. A good example of this is Stone, Vine & Sun's Doorstep Dozen, a specially-selected case you can subscribe to with whichever frequency you like."
Simon Reilly, jancisrobinson.com, May 2016.

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